Seek New York FAQ: Frequently asked questions about NYC walking tours, private New York shopping tours, NYC fashion tours, and other tours of New York City.


Q: What is the Garment District? Where is it located?
A: The Garment District is the epicenter of fashion in NYC. The neighborhood contains fabric and trim stores, wholesalers, showrooms, sample makers, factories and manufacturers, and other fashion industry resources.

The Garment District is located along the west side of midtown Manhattan. The borders are roughly defined as 34th Street to the south, 42nd Street to the north, Fifth Avenue to the east, and Ninth Avenue to the west.

Q: What is included in a Garment District tour?
A: A typical Garment District tour contains a mix of fabric and trim stores, fashion industry landmarks (Bryant Park, Fashion Walk of Fame), and garment and retail industry history (including the history of famous department stores such as Macy’s and Lord & Taylor) and is led by a professional designer. Private tours include a custom itinerary and can be designed to focus on history/sightseeing, fabric shopping, or a mix of both.

Q: Is the Garment District tour appropriate for my son/daughter?
A: Our Garment District tours are perfect for fashion and costume design students, aspiring designers, and anyone with an interest in the fashion industry! Our tours have been enjoyed by aspiring designers as young as age 8; please let us know if your group includes children or teens, so that we can customize the itinerary to meet their needs.

Q: When are private Garment District tours offered?
A: Private Garment District tours are generally offered Monday - Friday between the hours of 9 AM - 6 PM, and Saturdays between the hours of 10 AM - 4 PM. Specific time slots are based on guide availability. Please note that we do not offer Garment District tours on Sundays, as most of the businesses in the neighborhood are closed.

Q: When is Fashion Week? Do you offer any special tours or activities?
A: New York Fashion Week is held in September and February. If you’re planning a visit during Fashion Week, we encourage you to book a spot on one of our popular Fashion Week tours. Dates sell out well in advance, and early booking is recommended!

Q: Does the tour visit Mood Fabrics?
A: Yes, we always try to include Mood Fabrics in of our Garment District tours! Please let us know if you’ve already been to Mood and would rather not stop there during the tour, so that we might plan the itinerary accordingly.

Q: Can I visit a showroom or factory during my Garment District tour?
A: With the exception of Fashion Week, this is not generally something that is included in our standard Garment District tours. Special arrangements can sometimes be made for school groups, depending on group size.

Q: Can I shop for clothing and accessories during my Garment District tour?
A: The Garment District is primarily the center of industry resources, such as factories and fabric stores, rather than a shopping destination. Our Garment District tours do not include visits to clothing designer showrooms. For clothing and accessories, consider a private shopping tour of a neighborhood such as SoHo, the East Village/Lower East Side, or the Upper West Side.

Q: Where can I read reviews of Seek’s Garment District tour?
A: Please visit our Feedback Page or our Trip Advisor Page to read customer reviews.


Q: How do I schedule a tour? How far in advance should I book?

A: You can schedule a private New York City tour by sending an e-mail inquiry to, or by submitting an online booking request. We suggest booking your private New York tour one month in advance of your visit, especially if you have a specific date and time in mind. (Time slots fill quickly, especially on weekends and during the peak summer and holiday travel seasons.) Since our guides are also actively working designers, booking early will allow time for us to pair you with the guide whose expertise best matches your area of interest.

Q: Do you offer any discounts?
A: Yes! You can follow us on Facebook, Instagram, and Twitter for deals.

Q: Do you offer gift certificates?
A: Yes. Seek offers gift certificates which can be used toward the purchase of any of the New York shopping tours or shopping and styling services we offer. To purchase, please visit our gift certificate page. Gift certificates are non-refundable and cannot be redeemed for cash. Purchaser and recipient agree to our Terms and Conditions.

Q: How do I pay you?
A: For private tours, we offer secure online payment via Stripe and PayPal. You may also call us to provide a credit card number (MasterCard, Visa, American Express, or Discover) over the phone. Public tour tickets are payable via credit card and may be purchased directly from our tour ticketing page.

Q: Should I tip my tour guide?
A: In New York City, tipping is considered customary if you feel that you have received good service from your guide. Our tour guides do accept tips, and they are very much appreciated. As a general practice, 10 - 20% of the tour or ticket price is a common gratuity. Please refer to this page for helpful information on tipping in New York City.

Q: What if I’m running late? What if I want to stay for extra time?
A: We understand that things like traffic and train delays are sometimes unavoidable. While we hope you’ll be on time, we do allow a 15-minute grace period to account for situations such as these. We allow the same grace period at the end of a session, in case it takes longer than expected to ring up final purchases.

Should your tour or appointment run
more than 30 minutes beyond the time you have scheduled and paid for, payment will be required prior to the start of any additional time you’d like to spend with the stylist/guide. Tour overtime is billed at the rate of $25 per person per hour; styling overtime at the rate of $125 per hour.

Q: In what language are your tours conducted?
A: All public tours are conducted in English. Select private tours are also available in Spanish. For other languages, you are welcome to arrange for an interpreter to accompany you on the tour.

Q: Do you offer tours in the evenings? What about on weekends?
A: Our New York City tours are generally scheduled between the hours of 9 AM - 7 PM on weekdays, and 10 AM - 4 PM on Saturdays. The date and time frame for your tour will depend on the hours kept by the stores, landmarks, and other destinations on your "must see" list. Please note that we do not offer Garment District tours on Sundays, as most of the stores and businesses in the neighborhood are closed.

Q: Do you offer guided tours by car or bus?
A: No. Our tours are designed to be walking tours, and are conducted on foot. For private tours where stops in multiple neighborhoods are required, we utilize cabs and public transportation (not included in tour price). You are welcome to arrange for a bus or car service to transport your group to and from the tour meeting location, however, for the safety of our guides we are unable to conduct tours from private vehicles.

Q: What happens if I need to cancel?
A: If you need to cancel your private tour, please do so at least 48 hours in advance. Tours and appointments cancelled at least 48 hours in advance will be refunded in full. For cancellations less than 48 hours before scheduled appointment, a $100 cancellation fee (deducted from your payment) will apply. For groups booking multiple tours, a $100 fee will apply to each cancelled tour. Tours cancelled with less than 48 hours' notice can also be rescheduled (subject to guide availability).

Gift certificates are non-refundable, but tours purchased with a gift certificate may be rescheduled. Public tour tickets are non-refundable except in cases of company-initiated cancellation due to severe weather or other extenuating circumstances.

Q: What are your terms and conditions?
A: All persons engaging the services of
Seek New York LLC agree to our Terms & Conditions. In some situations (such as participants under age 18 who are not touring with a parent or legal guardian) a signed waiver may also be required.

Q: Do you offer tours for large groups?
A: Seek offers Garment District tours for school and camp groups, sewing and quilting guilds, etc. Please visit our educational tours page for additional information.

Q: Are children allowed on tours? Do you offer discounted prices for kids?
A: Yes, children are welcome on all of our New York City tours, but please consider the age and attention span of your child in relation to the type of tour you're scheduling.

Q: Why should I book a tour guide? Wouldn't it be cheaper just to buy a map?
If you're a visitor to our city, there is simply no comparison between hiring an experienced tour guide and exploring the city on your own. With a Seek guide, you're not just getting a customized itinerary. We're also great at the practical stuff. Nervous about taking the subway or haven't mastered the art of hailing a cab? We'll show you how. We know which department stores have the nicest bathrooms, where to find a coffee shop with comfortable seating, and the closest place to get a great bite to eat.

Q: Are your tour guides licensed?
A: Yes. If you book a tour with Seek New York Tours, you can rest assured that your guide will be fully licensed by the New York City Department of Consumer Affairs.

Q: Where does my tour start?
A: Tours meet at various locations (generally a well-known store or landmark) throughout the city. Hotel pickup is available for private tours. Keep in mind that if requesting hotel pickup, transportation (cab or subway, not included in tour price) may be required if you are planning to tour in a neighborhood other than the one where your hotel is located, and may occupy 15-30 minutes of your allotted tour time.

Q: Can you make theatre or restaurant recommendations?
A: Yes. We love New York City and are happy to share our secrets! Feel free to ask your guide for advice on museums, theatre, restaurants, transportation, real estate, or anything else you'd like to know.

Q: Can you show me where to buy knockoff sunglasses, handbags, etc.?
A: No. The sale of counterfeit items is illegal in New York CIty. In the interest of safety (and to show our support for legitimate retailers), we do not take our guests to places selling illegal goods or endorse the purchase of these items.

Q: Do you offer tours on holidays?
A: We do not offer tours on July 4, Thanksgiving Day, Christmas Day, Easter, or New Year's Day, as most stores are closed on these holidays. Additionally, we do not offer tours on Black Friday or Christmas Eve, as we've found that excessive crowds make for a less-than-enjoyable tour experience on these days. Pending guide availability, we do offer NYC shopping tours on other holidays (Columbus Day, Veteran's Day, etc.) though tour itinerary is subject to change due to closings at individual stores. Parades and other New York City events may also affect available tour dates and/or itineraries.

Q: What happens if it rains?
A: Tours are held rain or shine. In the event of severe weather, Seek New York LLC reserves the right to amend tour routes or to cancel a tour. Customers impacted by severe weather cancellation may opt to reschedule their tour or receive a full refund.

Q: Do you offer personal shopping or styling services?
A: Yes! Please visit this page to learn more about our personal styling experience.

Q: What is the difference between personal styling and a private shopping tour?
A: Our shopping tours are a popular option for visitors who want to see the city while enjoying "free time" for shopping in lots of different stores. They are ideal for anyone who wants to cover a lot of ground in a short period of time, and for those who want to shop with a group of friends or family. While our tours do include a customized itinerary, they do not include the detailed style questionnaire, pre-appointment analysis, or extensive one-on-one attention that comes with a personal styling session. Styling appointments tend to focus on one or two stores (and often with a specific goal in mind), with fitting appointments arranged in advance. In some cases, the stylist will also do some pre-shopping at stores to decide where a client's time will be best spent. Specialty services, such as a bra fitting, can also be arranged for styling clients.

Seek New York Tours FAQ: Get answers to questions about NYC walking tours and New York City shopping tours.